West Coast Capital is a private equity partnership focused on investments in retail, brands, and property markets. As the investment arm of the Hunter family, they typically invest around £5 million or more in each venture. Their approach targets exceptional founders who have their own capital at risk alongside West Coast Capital's investment.

The firm is staffed by experienced entrepreneurs and investors who take a patient and proactive approach to building value. West Coast Capital's portfolio includes companies like Cardlytics and Wormhole Labs. Their investment philosophy emphasizes backing strong management teams and taking significant equity positions to accelerate growth through expansion and consolidation in their target markets.