Willow Growth Partners focuses on providing early growth capital to transformative consumer brands and the technologies that power them. The firm typically invests in seed and Series A rounds, supporting entrepreneurs building the next generation of iconic brands. Willow's investment strategy is rooted in values-led companies with strong underlying metrics and a quicker path to profitability.
Notable portfolio companies include Coterie, Dae Hair, De Soi, and Swell. Willow's approach emphasizes supporting diverse founders and investing in brands that are better for consumers and the world. The firm offers unique value through its expertise in consumer brands and commitment to transparency and accountability in the companies it backs.
Willow Growth Partners - Portfolio Snapshot
Portfolio activity breakdown across disclosed investments and stages
Total Investments20
Current Portfolio Count15
Total Portfolio Exits0
Top Investment Stages
Seed13 (65.0%)
Series A7 (35.0%)
Stage Mix
Seed 65%Series A 35%
Concentration shown as share of disclosed investments by stage.
Willow Growth Partners - Classification
- Also Known As
- Willow Growth Partners Management, LLC
- NAICS
- 520000Finance and Insurance
- 523000Securities, Commodity Contracts, and Other Financial Investments and Related Activities
- 523900Other Financial Investment Activities
- 523990All Other Financial Investment Activities
- 523999Miscellaneous Financial Investment Activities
- SIC
- 6700Holding And Other Investment Offices
- 6790Miscellaneous Investing
- 6799Investors, Not Elsewhere Classified
Show 5 more industry codes
- NAICS
- 525000Funds, Trusts, and Other Financial Vehicles
- 523910Miscellaneous Intermediation
- SIC
- 6000Depository Institutions
- 6720Investment Offices
- 6722Management Investment Offices, Open-end