Brand Fund is a partnership between Previously Unavailable and Icehouse Ventures that invests in companies where building brand will be a defining part of their success, backing businesses with brand at the heart of their story and growth.
Start-up and Scale-up Narrative & Positioning Workshops. One-day, in-person workshops for founders and operating teams to define, refine and improve their positioning, messaging and narrative, from New Zealand’s leading Start-up and Scale-up brand & positioning studio.
The Previously Unavailable Innovation Team has partnered with New Zealand corporates, private companies, and founders for 10 years to develop innovations across industries and business stages, from pre-seed start-ups to mature businesses.
The page discusses business strategies during downturns, arguing that cutting back and laying low may be counterproductive based on historical patterns.
Previously says its mission is to combine experience, expertise, and talent to create commercial success. It takes equity stakes in companies and launches and grows its own ventures.
