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Lava Heavy-Duty Hand Soap Joins WD-40 Company Maintenance Brand Portfolio

From News

May 31, 1985

Lava Heavy-Duty Hand Soap Joins WD-40 Company Maintenance Brand Portfolio

WD-40 Company acquired the Lava brand of heavy-duty pumice hand cleaner in 1985, adding a well-established industrial and consumer cleaning brand to its portfolio. Lava soap, originally developed in the 1890s, uses volcanic pumice stone particles to remove grease, oil, and industrial contaminants from hands where standard soaps fail. The brand serves professional tradespeople and DIY consumers in automotive, manufacturing, and construction settings. The acquisition aligned with WD-40's strategy of building a portfolio of maintenance and cleaning products that address the full range of tasks faced by workers using its core maintenance products.

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