WD-40 Company Divests HPD Holdings Household Cleaning Brands, Refocusing on Core Maintenance Products

WD-40 Company divested the household cleaning brands acquired through HPD Holdings Corp. in 2001, selling Carpet Fresh, 2000 Flushes, X-14, NO VAC, and Spot Shot to focus on its core maintenance chemical business. The transaction marked the end of WD-40 Company brief diversification into the household cleaning category. The sale of the HPD Holdings brand portfolio reflected a strategic pivot back toward the core maintenance products identity that had defined the WD-40 brand for more than four decades. The company redirected capital toward expanding the WD-40 Multi-Use Product globally and developing the WD-40 Specialist professional product sub-line that launched in 2009.