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Verbit Partners with Manchester City FC for Live Matchday Subtitles

From Verbit Official Blog

By

March 24, 2025

Verbit Partners with Manchester City FC for Live Matchday Subtitles

Verbit Partners with Manchester City FC for Live Matchday Subtitles
Verbit announced a partnership with Manchester City Football Club to provide live subtitles for matchday events at the Etihad Stadium. The AI-powered captioning solution, delivered via Verbit's Venue Live platform, makes matchday content accessible to deaf and hard-of-hearing fans. Manchester City became one of the first Premier League clubs to introduce live subtitles during its live matchday productions. The Venue Live solution is trained on Premier League-specific terminology including player names, statistics, and sponsor mentions, and streams captions in more than 30 languages to scoreboards, ribbon boards, and mobile devices. In addition to matchday subtitles, the club also tested in-person British Sign Language at a recent Manchester City Women's match.

View original article on verbit.ai

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