11x
11x builds autonomous digital workers for GTM teams, starting with Alice, an AI SDR that prospects and books meetings 24/7.
Founded
202211x builds autonomous digital workers for GTM teams, starting with Alice, an AI SDR that prospects and books meetings 24/7.
11x sells autonomous execution rather than tooling, which lets customers add prospecting and inbound coverage without proportionally adding headcount. The two workers share one platform, so research, data and personalization built for outbound also inform inbound handling, and customers configure objectives and constraints instead of scripting each step.
Distribution reaches beyond direct sales: the workers are listed in IBM's watsonx Orchestrate catalogue for enterprise sales customers. The company is funded by a mix of dedicated software investors and revenue-technology strategics, including Andreessen Horowitz, Benchmark and HubSpot Ventures.
Source: 11x.ai
11x treats the go-to-market software stack as a market moving toward consolidation, on the argument that revenue teams carry more tools than they can operate and that only a minority of a sales representative's time goes to actual selling. It positions digital workers as a way to absorb that work rather than add another interface.
Competition spans several adjacent categories: purpose-built AI SDR platforms and voice-agent vendors, established sales engagement suites adding their own agents, and the larger CRM and data incumbents. Adoption in this segment turns on how buyers weigh autonomy against control over messaging, and on whether a worker's output can be audited and corrected.
Source: theagentsindex.com
11x develops AI digital workers that take over go-to-market work rather than assist with it. Its two workers are Alice, which runs outbound prospecting from account selection through personalized multi-channel outreach and meeting booking, and Julian, which handles inbound enquiries across phone, chat, SMS and WhatsApp by qualifying each lead and routing or booking the next step.
Both workers run on shared platform capabilities covering lead and company data, signal detection, research and personalization, sequence execution, call handling, deliverability, integrations and analytics. Customers are sales, marketing and revenue operations teams that deploy the workers alongside their existing CRM and engagement stack.
Source: 11x.ai