1plusX's differentiator against traditional data management platforms was enriching publisher first-party data with AI in real time to create audience profiles rather than only providing insight into user behaviors, and major global publishers such as Axel Springer, Fox, Hearst and Le Figaro were among its clients.

1plusX let RASP combine its first-party socio-demographic datasets and improve age and gender predictions by up to 20%. Working with 1plusX let a publisher move to a 100% in-house data strategy in time for GDPR.

1plusX's core product was a first-party data platform that gave publishers AI-derived audience and content profiles and real-time audience insights by enriching publisher first-party data with AI, in place of traditional data management platforms that only provided insight into user behaviors.

The profiles could be activated on mobile, web and connected TV channels. 1plusX counted major global publishers among its clients. A publisher working with 1plusX could replace third-party data providers with an in-house first-party data strategy.