Acorns is a US-based financial technology and services company headquartered in Irvine, California. Specializing in micro-investing and robo-advice, Acorns offers a range of investment products including investment accounts, retirement plans, sustainable ESG portfolios, and Bitcoin ETFs. The firm primarily focuses on providing accessible investment solutions to a broad customer base, managing over $6.2 billion in assets as of 2022.
Led by CEO Noah Kerner, Acorns has garnered significant attention for its innovative approach to democratizing investment. The company's investment philosophy centers on making investing simple and automated, appealing to both novice and experienced investors. Acorns also offers unique value-add services such as the Mighty Oak debit card and educational resources like the Money Matters Report, which help users understand and maximize their investment potential.
