company.action.comCrawled Nov 1, 2026
An overview of all important highlights Action achieved in 2021
This page contains the most important documents for suppliers transacting via SAP Ariba with Action Service en Distributie. Please refer to the documents below for guidance on integration and catalog creation.
Action seeks responsibly sourced products that exceed safety and quality standards while offering good value.
Even as a little girl, Arian Buurman said she wanted to work at a charity. And since 2019 this dream has become a reality. Family is important to her. She sees children as the future. And they need love from a family to develop as effectively as possible.
Action’s growth from one store to hundreds across Europe requires suppliers like Dayes to innovate, according to managing directors Rogier van der Vat and Fabio Magnani.
Action highlights supplier stories, including those from long-term partners like Nino Schulpen and Frank Smith at Schulpen Schuim.
Ed Veelenturf of Vespo describes his company’s long-term partnership with Action, supplying linen products since the start.
Annual updates detail Action’s achievements and ambitions.
Action opened its 2000th store in Prague in January 2022, expanding from a single store in Enkhuizen, Netherlands, in 1993.
Action News provides updates on the company, products, milestones, and other developments.
On the morning of Thursday 28 October, Action opened its 200th store in Belgium, located in the city of Mechelen. This contributes to the non-food discounter’s steady growth. Eleven new stores have been opened this year, including stores in Brussels, Zelzate and Charleroi.
Maurizio Oprandi, Action’s General Manager in Italy, helped select locations for the company’s first stores in Vanzaghello and Turin.
Paulina Stachowiak is a Store Manager in Leszno. Back in 2018, she was one of the first employees in Poland. She has been an enthusiastic go-getter from day one and knows how to build a nice working atmosphere. She’s a true ‘Actionista’.
Petra Schoenmaker, one of Action’s first 100 employees, remains a Store Manager in Beverwijk after over 70,000 hires.
Action aims to maintain low prices while improving product quality and sustainability.
Action developed policies to ensure safe, responsibly sourced products of good quality.
Action supports international and local initiatives to help children grow up in safe, healthy environments.
Action plans to reduce operational emissions by 50% by 2030 to address environmental impact.
Action operates over 3,300 stores, emphasizing quality, simplicity, surprise, and low prices.
Action is the fastest growing non-food discounter in Europe, offering an ever changing variety of approx. 6,000 products in more than 3,335 stores to more than 22.2 million customers every week.
Suppliers without direct agreements with Action can review general terms and conditions for purchases.
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