Active Brands Group

The Active Brands Group Scandinavia AB (ABG) expanded its presence in Norway through brands like Ortho Movement and Rehband.

Ortho Movement expanded its collaboration with Apoteket for the 2024 autumn and winter season.

The Active Brands Group Scandinavia AB (ABG) became Rehband’s exclusive Nordic and Baltic distributor starting June 23, 2020.

The Active Brands Group Scandinavia AB (ABG) began distributing Grangers products exclusively starting July 1, 2025.

ABG strengthens its Nordic sports market position through a partnership with Imbox Protection, a leader in patented footwear protection.

ColourWear (CLWR) entered the French market as part of its European expansion.

ABG is a House of Brands focusing on bringing innovative products related to sports and health to a global market. We want to grow with our existing brands as well as through acquisitions and partnerships. We inspire, empower & elevate the way people move through sourcing, brand development and distribution.

Active Brands Group (ABG) hires Melvin as a field sales representative in Sweden. He brings retail sales experience from Stadium, focusing on sports retail and direct customer engagement. His background aligns with ABG’s customer-facing sales needs.

Sep 2026The Active Brands Group Scandinavia ABNews article

Active Brands Group (ABG) renews its collaboration with IF Brommapojkarna (BP). The partnership leverages ABG’s brands—Ortho Movement for footwear, GloveGlu for goalkeeper gloves, and SmellWell for equipment care—to enhance various aspects of football. BP’s emphasis on player development, community engagement, and long-term vision aligns with ABG’s goals.

Jun 2026The Active Brands Group Scandinavia ABNews article

Active Brands Group (ABG) hires **Benjamin Elmgren** as Field Sales Manager Nordics to support its expansion in Norway. Elmgren joins with retail experience from **Stadium**, where he served as a store manager, and will lead sales growth and partner relationships in Sweden and Norway. The move aims to bolster ABG’s market presence in the Nordics region.

Oct 2025The Active Brands Group Scandinavia ABNews article

Active Brands Group Scandinavia AB secures exclusive distribution rights for Grangers in Sweden. Grangers, a UK-based company since 1937, specializes in high-quality cleaning and waterproofing products for technical textiles and outdoor gear. The brand emphasizes sustainability, innovation, and performance for both consumers and professional adventurers.

Jul 2025The Active Brands Group Scandinavia ABNews article