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AdAdapted
AddedFeb 15, 2024
UpdatedJun 18, 2026
AdAdapted

AdAdapted

Series A

AdAdapted: A leading digital platform for mobile ad solutions, enhancing CPG brands' pre-shop planning.

HQ
Ann Arbor, MI, US
Founded
2012
Overview
Compare
Fundraising
Employees
Website

AdAdapted, founded with a mission to revolutionize mobile advertising for Consumer Packaged Goods (CPG) brands and retailers, offers a digital engagement and insights platform designed to influence pre-shop planning. The company's core service, a mobile add-to-list advertising solution, aims to convert consumer intent into actionable awareness, thereby driving both in-store and online purchases. AdAdapted focuses on enhancing the shopping experience by integrating seamlessly into consumers' pre-shop activities, making it a vital tool for CPG brands looking to optimize their marketing strategies.

Notable affiliates include Julia Miller, Group Vice President of Commerce Media at The Mars Agency, who has endorsed the platform's ability to provide deeper shopper insights. AdAdapted has garnered trust from industry leaders and achieved significant milestones in digital media for CPG brands. Its impact is evident in its ability to move products effectively through targeted mobile advertising, thereby transforming consumer engagement and driving measurable results in sales and brand loyalty.

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AdAdapted - Quick Facts

Who are AdAdapted's competitors?

Companies similar to AdAdapted include AdaptMX, Adaptive Media, OpenAds and Adviously.

When was AdAdapted founded?

AdAdapted was founded in 2012.

Where is AdAdapted's headquarters located?

AdAdapted's headquarters is located in Ann Arbor, MI, US.

When was AdAdapted's last funding round?

AdAdapted's most recent funding round was for $2M (USD) in July 2020.

How much has AdAdapted raised to-date?

As of Jul 14, 2020, AdAdapted has raised a total of $7.4M (USD).

How many employees does AdAdapted have?

AdAdapted has 114 employees as of Feb 5, 2024.

AdAdapted - Classification

Ownership
  • Private
Technology
  • Analytics
Geographic Exposure
  • United States
Revenue
  • Advertising
  • SaaS
Customer
  • Enterprise
Main Product
  • Advertising
  • Data
Tags
  • Advertising
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541000Professional, Scientific, and Technical Services
  • 541800Advertising, Public Relations, and Related Services
  • 541810Advertising Agencies
SIC
  • 7300Business Services
  • 7310Advertising
  • 7311Advertising Agencies
Show 6 more industry codes
NAICS
  • 541600Management, Scientific, and Technical Consulting Services
  • 541610Management Consulting Services
  • 541613Marketing Consulting Services
SIC
  • 8700Engineering, Accounting, Research, Management, And Related Services
  • 8740Management And Public Relations Services
  • 8742Management Consulting Services