Adara

Target Customers with the Highest Revenue Potential

ADARA has established preferred partners to support the daily execution of our managed services campaigns. These partners are established trusted partners, well known and respected across the industry, and are experts in campaign management. Adara data will power the execution of our media campaigns with the trusted support of our partners to execute delivery and performance.

In the digital economy, the common denominator for success is data. The challenge is that this data is often siloed or fragmented, such that the collection, application and analytics of the data is disrupted. This can lead to businesses lacking the necessary data to support their go-to-market strategy. How can you unify this siloed data and ensure a privacy-driven, secure digital environment to accelerate profitability?

In today’s challenging environment, historical consumer behavior is no longer predictive of future behavior. The old models and data are inadequate for forecasting, pricing, planning, and designing consumer interaction. Moreover, survey techniques such as sentiment analysis can only get you so far. You need broad-scale, global, behavioral data that capture how consumers are spending their time and their money. Only Adara can draw insight from over 300 data partners representing over 1 billion di

Bridges to Destinations Curated Insights for Destination Marketers, by a Destination Marketer December 2024 Edition Leroy BridgesSVP, Tourism Sales, Adara Welcome to the first edition of my new monthly mailer series, Bridges to Destinations! Drawing on more than 9 years of experience in destination marketing – presenting to Tourist Development Councils, navigating the intricacies of […]

Bridges to Destinations Curated Insights for Destination Marketers, by a Destination Marketer February 2025 Edition Leroy BridgesSVP, Tourism Sales, Adara Coming to you this month from The Natural State—Arkansas, where I presented the state’s latest marketing measurement success at the 51st Annual Governor’s Conference on Tourism. Arkansas is innovating unlike any other destination when it […]

To help travel brands adapt to this fast-changing environment, we created the ADARA Traveler Trends Tracker, which taps into our real-time travel data to track travel-related consumer behavior and identify key trends. We will update this data frequently.

ADARA Market Monitor and ADARA Impact Plus Harness Prediction Analytics to Power Better Market Insights and Customer Actions for Destination Marketers

Series C Funding Supports Continued Global Growth and Cements Leadership in Travel Intelligence Solutions ​MOUNTAIN VIEW, Calif. – September 14, 2015 – Adara, the leader in leveraging global travel data to drive future business performance, announced it has secured $23 million in Series C funding led by World Innovation Lab (WiL), a Silicon Valley and […]

~新型コロナウィルスが世界の旅行購買行動にどのような影響を及ぼすか? 最新の旅行顧客行動データを提供開始、米国国内から~ トラベルデータを基に旅行顧客の行動パターンや購買傾向を分析し、精度の高いデジタルマーケティングソリューションを提供するトラベルデータコープ*のAdara（本社：米国パロアルト、日本支社：東京都中央区）は、この度新型コロナウィルス（COVID-19）の影響で激しく変化する環境に素早く対応するために役立つ最新データを紹介する「COVID-19 リソースセンター」を開設しました。 *データコープ(Data Co-op)とは、企業間で互いのデータを共同利用することでデータから得られる価値を高めていこうとする取り組みのこと Adara COVID-19 Resource Center (英語のみ): https://adara.com/-/traveler-trends-tracker/ 本データは、新たに作成された旅行顧客の購買行動や鍵となる動向の把握に有効であるリアルタイム旅行データを提供する、「Adara トラベル・トレンド・トラッカー（旅行トレンド追跡）」から取得した

by panos | Jan 7, 2022 | Current Openings

The Role: A Customer Success Manager drives adoption of Adara’s consumer intelligence and ethical data solutions from new and existing customers. This person is responsible for directing cross-functional teams of internal stakeholders including: Sales, Business Development, Ops, Support, Data Science, and Product, to ensure customer objectives are met. The ideal candidate will be able to […]

ADARA serves leading travel brands by delivering critical intelligence that drives personalization and relevance throughout the customer’s journey resulting in more enduring and profitable relationships. Fueling these insights is our data co-op which connects over 200 leading travel brands to create the most comprehensive view of the world’s travelers and their behaviors across brands, channels, […]

Adara, the global leader in permissioned data and verified identity, combines the power of global data consortiums to inform its 1 billion digital identities with over 22 billion data elements across 130 countries and serving Global 2,000 customers. Whether informing digital marketing, programmatic advertising, search, identity and verification, or stopping fraud, Adara provides you more […]

Destinations I Support Solutions I Provide Connect with me Contact Us Helping Destination Marketers Succeed Hi! I am Daniel. I bring 15 years of expertise in destination marketing, helping destinations across the U.S. surpass their goals. I craft strategic, results-driven solutions that has helped partners generate millions of dollars in revenue by optimizing campaigns to […]

Vice President – Partnerships & Strategic Alliances

August Capital has funded a group of entrepreneurs who have built significant, long-term value across the full range of information technologies.

Each account is provided with one user designated with the admin role to start. This user can create additional users including additional Administrators and grant various access controls within their account.

Adara delivers market-leading permissioned data and verified identity insights designed to facilitate seamless customer experiences, data-driven buyer journeys, and trusted relationships between businesses and their customers.

Adara has the world’s largest consortium of travel-intent data. We have already been helping leading travel brands such as Marriott, Choice, Wyndham, etc., increase Return on Ad Spend (ROAS). With Adara they can: Track Travel Intent fortheir region of focus Reach the Right In-Market Travelers Activate Audiences Across Channels Unlock More Profitable Bookings Measure & […]

Adara, a RateGain company, is a leading data exchange platform offering ethically sourced traveler data from 270+ global partners. With insights from 4 billion searches and 23 billion data elements, we help brands optimize marketing ROI and thrive in the digital economy.

RateGain announces the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand. The combination brings together their products, talent, and data assets to create one of the largest sources of travel intent data.

Mar 2026SojernNews article

RateGain’s Adara introduces advanced visitor spending data to improve destination campaign measurement for travel businesses. The tool targets micro, small, and medium-sized enterprises in the travel and hospitality sector, offering deeper insights into visitor behavior and expenditure patterns. This initiative aims to enhance marketing strategies by providing actionable data for campaign optimization.

Mar 2024ADARANews article

RateGain introduces an upgraded version of Adara’s AI Audiences, improving Adara’s Destination Expenditure Reports. The update provides marketing teams with a more detailed breakdown of visitor spending in destinations, including spending patterns from the top 25 origin markets. This granular data aims to support targeted marketing strategies and customer insights.

Jun 2023ADARANews article

TSI’s managing partner analyzes the RateGain acquisition of Adara to highlight key lessons for travel industry founders. The insights focus on building sellable companies and strategies for successful exits. The article draws on TSI’s experience advising travel CEOs on mergers and acquisitions.

Jan 2023phocuswire.comNews article