Adore Me

The A-List rewards program includes a free panty with qualifying purchases.

This guide helps users determine the correct bra size and band for their body shape and addresses common bra issues.

Adore Me donates proceeds from a limited-edition breast cancer awareness set to the American Cancer Society.

In honor of Pride Month, we’ve created a limited-edition collection in partnership with Mac Rose, a proud LGBTQIA+ partner & fashion expert for Adore Me. We’re also donating to The Ali Forney Center, the nation's largest nonprofit dedicated to providing shelter & healthcare services to LGBTQIA+ youth.

The page provides expert guidance on bra fitting, sizing, and lingerie selection to help users find a comfortable fit.

The page helps users select the best bra for their breast shape using expert fit tips and supportive style recommendations.

This guide assists users in choosing panties by explaining cuts, fabrics, and comfort considerations.

These leakproof & washable panty styles were designed specially for your period—complete with 4 layers of absorbent materials you can rely on no matter what your flow feels like.

The page features Adore Me’s press coverage and media mentions about lingerie and fashion innovation.

More rewards, more fun! Get exclusive access to perks and earn points on every purchase of the bras & lingerie you adore as an Adore Me A-Lister.

Premier members receive benefits for one year starting from their first order.

True sustainability and corporate social responsibility is an ongoing commitment that shapes every decision we make. At the heart of this commitment is a mission that hasn’t wavered: delivering high-quality fashion at its best price, done responsibly. This report reflects the progress we made in 2025 across our main pillars of focus: environment, social initiative, and governance. Some chapters tell a story of meaningful milestones our team reached in the last year, like an increased share of su

Adore Me’s eco-design strategy evaluates environmental impact across fiber, waste, water, and chemicals using the AIM tool.

Strong governance is what turns a responsible business’s commitments into tangible outcomes. Adore Me continues to deepen oversight, formalize policies, and reinforce accountability throughout the supply chain, including, in 2025:

Adore Me offers hundreds of lingerie styles, including bras, panties, sleepwear, and loungewear, in various sizes.

Adore Me provides a store locator to help users find nearby retail locations for in-person shopping.

Get Screened for breast cancer. The Adore Me team fundraised money and raised awareness on the importance of getting screened partnering with the American Cancer Society.

A-List members get free shipping on U.S. orders valued at $75+. Premier members get free shipping on U.S. orders valued at $50+.

Adore Me sells bras, lingerie, panties, corsets, and bodysuits designed for comfort and fit.

Adore Me’s financial performance impacts Victoria’s Secret’s operating income. The company operates under the same parent entity, L Brands, and its struggles contribute to broader challenges in the retail brand’s profitability. Analysts highlight the need for restructuring amid declining sales in lingerie and apparel markets.

May 2026Yahoo FinanceNews article

Victoria’s Secret & Co. removes Adore Me founder from leadership. Christine Vellani now leads the brand after six years in merchandising and new business roles. The company retains her expertise in product development and strategic growth.

Aug 2025Retail DiveNews article

Victoria’s Secret & Co. acquires 100% of Adore Me, a digitally-native intimates brand. The move expands VS&Co’s portfolio in the online intimate apparel market. Adore Me operates as a standalone brand under the new ownership.

Jan 2023FashionUnitedNews article

Victoria’s Secret & Co. is acquiring Adore Me, a digitally-native intimates brand, to integrate its technology and expertise. The move aims to enhance the shopping experience for Victoria’s Secret and PINK customers while modernizing the company’s digital platform. Adore Me’s focus on the intimates value segment will further strengthen VS&Co’s market position.

Nov 2022The ImpressionNews article