Founded in the United States, adRise Inc. specializes in designing and developing cross-platform video advertising applications tailored for connected devices and televisions. The company's core mission is to enhance the reach and effectiveness of video advertising across multiple platforms. adRise's services cater primarily to the U.S. market, providing innovative solutions that allow advertisers to engage with audiences on various connected devices and TVs.
Notably, adRise was acquired by FOX Corporation as part of the Tubi deal in 2020. This acquisition has led to the evolution of adRise into an advanced ad tech platform that now powers FOX's OneFOX Audience Network. This integration has significantly enhanced FOX's capabilities in managing both CTV and linear inventory, marking a substantial impact on the advertising industry by offering a more cohesive and efficient platform for audience engagement.
