Advantage Solutions, founded in Irvine, California, is a premier provider of outsourced sales and marketing solutions for consumer goods companies and retailers. The company's core mission is to leverage data and technology to enhance the shopping experience and drive sales for its clients. Advantage Solutions offers a comprehensive suite of services, including headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, and retail media. Their market focus spans global brands and retailers, aiming to optimize product placement and consumer engagement across various shopping platforms.

Notable affiliated individuals include experienced industry professionals who have driven the company's strategic growth. Advantage Solutions has attracted significant investment from leading private equity firms, bolstering its expansion and innovation capabilities. Key achievements include establishing a robust presence in the consumer goods sector and becoming a trusted partner for numerous high-profile brands. The company's impact is evident in its ability to help clients increase sales and improve shopper experiences through cutting-edge, data-driven strategies.