Walkers advised Blackstone-managed funds on a **CDN$2.5 billion minority equity investment** in **Aeroplan Inc.**, securing a **25% stake** in Canada’s largest travel loyalty program. The deal marks Blackstone’s entry into the loyalty and travel rewards sector through Aeroplan’s established customer base. Walkers supported the transaction’s structuring and regulatory compliance for the investment vehicles involved.
Blackstone and La Caisse pension fund are acquiring a 25% stake in Air Canada’s Aeroplan loyalty program for nearly **$2 billion**. The transaction aims to support Air Canada’s goal of achieving an investment-grade credit rating. Aeroplan operates as a standalone rewards program for frequent flyers, offering points redeemable for flights, upgrades, and partner perks.
Air Canada Aeroplan and World of Hyatt have launched a loyalty partnership allowing members to earn and redeem rewards across both programs. Elite status in one program now grants reciprocal benefits in the other, expanding perks for frequent travelers.
Aeroplan expands its travel rewards program by partnering with Hertz. Members now earn up to **5 Aeroplan points per dollar** on car rentals through Hertz, enhancing loyalty benefits for frequent travelers. The collaboration aligns with Aeroplan’s goal of increasing value for its customer base.
