
Affectiva is media analytics software helping media, entertainment and market research companies understand audience engagement with content.
affectiva.comCrawled Nov 4, 2026
Emotion Recognition Software and Analysis
Affectiva leverages Emotion AI and facial coding to analyze real-time emotional responses from consumers. The technology decodes facial expressions during media exposure, providing data to optimize advertising strategies and product development. Companies use these insights to refine messaging and design based on measurable emotional engagement.
Jun 2024Smart EyeNews article
Affectiva introduces a new **attention metric** using **Smart Eye’s eye-tracking technology**, integrated into its **cloud-based Emotion AI platform**. The tool measures user engagement by analyzing gaze patterns and visual focus. This expands Affectiva’s capabilities beyond emotion detection into **real-time attention analytics** for advertisers and researchers.
Sep 2023Internet of Things NewsNews article
Affectiva uses facial coding AI to analyze emotional responses in real time, transforming how advertisers measure consumer reactions to ads. The technology decodes micro-expressions and physiological signals to assess engagement, frustration, or interest during ad exposure. Brands leverage these insights to refine messaging and creative strategies for higher impact.
May 2023Smart EyeNews article
Affectiva releases an updated version of its Emotion AI product, adding new features to its media analytics platform. The enhancements target market research customers, expanding capabilities for analyzing audience emotional responses. The company, owned by Smart Eye, integrates advanced AI tools to refine insights for media analytics applications.
Nov 2021MarTech SeriesNews article