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Airtable›
Analysis
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Airtable

AirTable, a global cloud-based software company, specializes in developing collaborative database platforms.

San Francisco, CA, US🇺🇸
Founded
2013
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Overview
M & A
Analysis
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Fundraising
Employees
News
Library
Revenue Estimate
$147M
Period: 1 yearAs of Dec 1, 2021multiples.vc
Latest Valuation
$4B
As of Nov 1, 2025multiples.vc

Contents

  1. 01Competitive Strengths
  2. 02Customer Acquisition
  3. 03Porter's Five Forces
  4. 04SWOT Analysis
  5. 05Products & Services
  1. 01Competitive Strengths
  2. 02Customer Acquisition
  3. 03Porter's Five Forces
  4. 04SWOT Analysis
  5. 05Products & Services

Competitive Advantages

Airtable combines a relational database, no-code interface designer, and workflow automations into one consumer-grade platform. Its three-layer architecture (data, automations, interfaces) lets non-developers build real internal apps without writing code, differentiating it from both unstructured spreadsheets and inaccessible enterprise systems.

In 2025-2026 Airtable refounded itself as an AI-native company, embedding agents across its platform via Omni (conversational app builder), Field Agents (per-field logic), and standalone products Superagent and Hyperagent. This agentic layer turns natural-language prompts into working apps and autonomous research workflows, creating a moat against pure vibe-coding tools that lack structured data primitives.

Source: taskade.com

Customer Acquisition

Airtable's current site lists a free-to-enterprise pricing range, a separate Contact Sales route, a Services Partner Program, and enterprise transformation services. These routes document self-serve, sales-assisted, partner-assisted, and services-led customer acquisition.

A LinkedIn company-profile capture dated Oct. 5, 2026 lists 200,075 followers; Airtable posts drew 92 likes and 10 comments on Oct. 2, and 124 likes and 4 comments on Sept. 25. A partner webinar post dated Sept. 23 reported 980 registrants. Searches of Google's and Meta's public ad libraries did not return a verifiable Airtable advertiser/page ad count, and the creator-program search did not establish paid creator volume; paid and influencer reach therefore remain unmeasured.

Source: airtable.com

Porter's Five Forces

Competitive rivalry

Airtable's first-party comparison pages name Aha!, Asana, ClickUp, monday.com, Productboard, and Smartsheet as alternatives. Multiple named vendors compete for project and workflow management use cases, supporting high rivalry.

Threat of new entrants

Airtable exposes a free plan and self-serve online signup, reducing the barrier to initial entry for users and smaller teams; the available sources do not measure capital, technology, or scaling barriers for new vendors. On observed access alone, new-entrant threat is medium.

Threat of substitutes

Airtable's company-published comparison pages list Asana, ClickUp, monday.com, and Smartsheet for project or work management needs, giving buyers alternatives to specific workflows. This documented option set supports medium substitute pressure.

Buyer bargaining power

Airtable offers plans from free through enterprise and publishes six direct competitor comparisons, evidence of alternatives available to evaluate before purchasing. The facts support medium buyer power, with no sourced measure of concentration or switching cost.

Supplier bargaining power

Airtable's first-party legal pages identify IBM watsonx as a provider powering Airtable AI, but provide no measured supplier share, exclusivity, or dependence. With only one named AI provider evidenced and no dependence measure, supplier power is medium.

Source: airtable.com

SWOT Analysis

Strengths

Airtable's first-party newsroom in September 2026 reports that more than 500,000 organizations use its platform, including 80% of Fortune 100 companies. The adoption counts show a substantial installed base across enterprise and other organizations.

Weaknesses

A LinkedIn capture lists 200,075 followers; Airtable's sampled posts on Oct. 2 and Sept. 25 received respectively 92 likes and 10 comments, and 124 likes and 4 comments. These public interactions are small relative to follower count, while impressions and conversion are not disclosed.

Opportunities

Airtable's site offers enterprise sales and transformation services alongside a Services Partner Program; it also publishes product comparisons for Aha!, Asana, ClickUp, monday.com, Productboard, and Smartsheet. The acquisition announcement's stated 500,000-organization base provides an observable installed audience for these documented enterprise and partner routes.

Threats

Airtable's six company-published comparisons identify alternatives in project and work-management software. This visible choice set creates measurable competitive pressure; available sources do not quantify churn or customer switching.

Source: airtable.com

Product Overview

Airtable is a low-code platform that combines a relational database, no-code interface designer, and workflow automations into one workspace. Founded in 2012 by Howie Liu, Andrew Ofstad, and Emmett Nicholas, it serves more than 500,000 organizations including roughly 80 percent of the Fortune 100.

The platform is structured in three layers: a typed relational data layer with bidirectional links, an automations layer of triggers and actions, and an interfaces layer that turns databases into clickable apps. In 2025-2026 Airtable added an AI-native surface called Omni (conversational builder), Field Agents (per-field agentic logic), and standalone agent products Superagent (multi-agent research, launched Jan 2026, shut down Apr 2026) and Hyperagent (cloud agent-builder with isolated compute, launched early 2026).

Source: taskade.com