Ajua

The company offers a customer experience platform called Ajua.

Ajua is Africa's first integrated customer experience company, specializing in customer analytics, Net Promoter Score, and Voice of the Customer solutions.

Ajua, an African customer service platform, acquires **Rate My Service (RMS)**, a Kenyan firm specializing in customer and employee experience tools. The move expands Ajua’s market insights and service offerings, strengthening its push to dominate Africa’s customer experience sector. RMS’s localized expertise complements Ajua’s existing solutions, enabling more tailored business support.

Aug 2025CIO AfricaNews article

Ajua acquires **Rate My Service**, a Kenyan customer experience platform, to bolster its expertise and leadership in Africa’s CX market. The move consolidates Ajua’s regional presence and operational capabilities in customer feedback and service evaluation.

Aug 2025Techpoint AfricaNews article

Ajua, a Kenyan consumer experience startup, merges with Rate My Service (RMS), another Kenyan firm specializing in customer experience measurement tools for businesses. The combined entity consolidates offerings to help companies analyze and enhance customer interactions. Both firms operate in Kenya’s growing market for customer experience solutions.

Aug 2025TechCabalNews article

Ajua acquires WayaWaya, a Nairobi-based startup developing Janja, a platform that facilitates cross-app and social media banking and payments without borders. The deal expands Ajua’s fintech capabilities in East Africa’s digital financial ecosystem. WayaWaya’s AI and machine learning expertise supports seamless transactions across multiple digital interfaces.

Apr 2021TechMoranNews article