allt is a consumer second-screen app that connects a viewer's phone apps to TV content with one button press.
allt is the consumer second-screen offering from Allt Inc., presented on allt.tv as an entertainment companion that connects every app on a viewer's phone to what they are watching. Connections relevant to the on-screen content are delivered with one button press across five categories the site labels Social, Info, Shop, Connect and Engage, from social conversation and IMDb profiles to merchandise, tickets, donations, trivia and betting. Named app touchpoints include Facebook, Instagram, Twitter, IMDb, TripAdvisor, Airbnb, Spotify, eBay, Pinterest, Lego, Fanatics and H&M.
The service is funded by advertising matched to the content being watched rather than to the individual viewer, and the company states that it keeps and shares no unique personal data about viewers. allt's homepage partner logos include Foxtel Media and Kayo Sports, and the same patented connection technology is offered to content owners through the company's allt for Business platform.
| Attribute | allt — Second-Screen Entertainment Companion | Look the Part — TV Outfit Shopping App | Shop the Show | Spotern — Shop Products Seen on TV | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 2016 | 2019 | 1994 | 2014 | |
| Sells To | Consumers | Consumers | Consumers, Enterprise, Individuals | Consumers | |
| Pricing Model | Recurring | — | Advertising, Recurring, Transactional | — | |
| Ownership | — | — | Public | — |
Provider
Founded 2016
Sells To Consumers
Pricing Model Recurring
Ownership —
Provider
Founded 2019
Sells To Consumers
Pricing Model —
Ownership —
Provider
Founded 1994
Sells To Consumers, Enterprise, Individuals
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2014
Sells To Consumers
Pricing Model —
Ownership —
