Amazon's second-screen mobile shopping experience for products tied to Prime Video titles.
Shop the Show is Amazon's second-screen mobile shopping experience for Prime Video. Viewers open the Amazon Shopping app while streaming and search Shop the Show to browse products tied to the title. As of September 2026 it covers over 8,000 US titles, up from 1,300 at launch, spanning Prime Originals, licensed favorites and live sports.
A Shop tab inside Prime Video's X-Ray experience surfaces products related to what is playing, and the newer Shop the Scene feature finds items from a scene on over 600 titles. Shoppers complete purchases in the Amazon Shopping app, watching and shopping at the same time.
Amazon Shopping
Amazon Nova Sonic
Wondery
Amazon Kids+
Amazon Translate
Amazon Fire TV Smart TV
Amazon Fire TV
Amazon Music
Amazon Live
Online Consumer Baby Goods
Online Consumer Beauty
Online Consumer Home Goods
Retail Membership Program
AWS Lambda
Cloud Data Warehouse
Online Prescription Pharmacy
Amazon Bedrock
Amazon Leo
Amazon Marketplace
Amazon Ads
Allt
allt — Second-Screen Entertainment Companion
allt.tv
Spotern
Spotern — Shop Products Seen on TV
spotern.com
| Attribute | Shop the Show | allt — Second-Screen Entertainment Companion | Spotern — Shop Products Seen on TV | |
|---|---|---|---|---|
| Provider | | | | |
| Founded | 1994 | 2016 | 2014 | |
| Sells To | Consumers, Enterprise, Individuals | Consumers | Consumers | |
| Pricing Model | Advertising, Recurring, Transactional | Recurring | — | |
| Ownership | Public | Venture-backed | — |
Provider
Founded 1994
Sells To Consumers, Enterprise, Individuals
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2016
Sells To Consumers
Pricing Model Recurring
Ownership Venture-backed
Provider
Founded 2014
Sells To Consumers
Pricing Model —
Ownership —
App and website for identifying and shopping outfits worn by characters on TV shows.
App and website for identifying and shopping outfits worn by characters on TV shows.