Amazon Marketplace enables third-party sellers to reach Amazon shoppers through listing and fulfillment tools.
Amazon Marketplace is Amazon's third-party seller platform, allowing brands, retailers, and independent merchants to list products for shoppers on Amazon's stores. The platform pairs product listings with seller account tools, advertising options, payments, customer service workflows, and optional fulfillment programs.
Amazon positions the marketplace around access to its shopping audience and infrastructure for selling in multiple categories. Sellers can manage offers, pricing, inventory, promotions, and orders through Amazon Seller Central while choosing whether Amazon or the seller handles fulfillment.
| Attribute | Amazon Marketplace | eBay Marketplace | Online Consumer Marketplace | Online Home Goods Marketplace | Tonzof Super Marketplace | |
|---|---|---|---|---|---|---|
| Provider |  |  |  |  Wayfairwayfair.com2.3B raised · Public |  | |
| Founded | 1994 | 1995 | 1962 | 2002 | 2018 | |
| Sells To | Consumers, Enterprise, Individuals | Consumers, Small Business | Consumers | Consumers | Enterprise, Small Business | |
| Pricing Model | Advertising, Recurring, Transactional | Commission, Transactional | Transactional | Transactional | Recurring | |
| Ownership | Public | Public | Public | Public | Private |
Provider
Founded 1994
Sells To Consumers, Enterprise, Individuals
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 1995
Sells To Consumers, Small Business
Pricing Model Commission, Transactional
Ownership Public
Provider
Founded 1962
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Wayfairwayfair.com2.3B raised · Public
Founded 2002
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Founded 2018
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Private
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