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AddedJun 19, 2026
UpdatedJun 19, 2026
Amazon Live

Amazon Live

Service
Currently Offered

Amazon's live streaming commerce platform for shoppable video by brands and creators.

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Overview

Amazon Live is a live streaming commerce service launched by Amazon in 2019, allowing brands, celebrities, and influencers to host shoppable livestreams directly on Amazon's platform. Viewers can browse and purchase featured products in real time during broadcasts, creating an interactive shopping experience similar to traditional home shopping television.

As part of Amazon's broader e-commerce ecosystem, Amazon Live competes with television-based home shopping services such as QVC and HSN by bringing the live shopping format to digital and mobile audiences. Hosts range from major consumer brands to independent creators, and streams are accessible on the Amazon website and app.

Amazon Live - Classification

Industry
  • Live Commerce
Revenue
  • B2C
Customer
  • Consumer

Amazon Live - Direct Competitors

  • QVC

    QVC logo

    HSN, QVC Live Shopping

    qvc.com

AttributeAmazon LiveHSN, QVC Live Shopping
ProviderAmazonamazon.com$63M raised · PublicQVCqvc.com$8.5B raised · Acquired Subsidiary
Founded19941986
Sells ToConsumers, Enterprise, IndividualsConsumers
Pricing ModelAdvertising, Recurring, TransactionalTransactional
OwnershipPublicPublic
Amazon Live

Provider Amazonamazon.com$63M raised · Public

Founded 1994

Sells To Consumers, Enterprise, Individuals

Pricing Model Advertising, Recurring, Transactional

Ownership Public

HSN, QVC Live Shopping

Provider QVCqvc.com$8.5B raised · Acquired Subsidiary

Founded 1986

Sells To Consumers

Pricing Model Transactional

Ownership Public

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