Amazon Live is a live streaming commerce service launched by Amazon in 2019, allowing brands, celebrities, and influencers to host shoppable livestreams directly on Amazon's platform. Viewers can browse and purchase featured products in real time during broadcasts, creating an interactive shopping experience similar to traditional home shopping television.

As part of Amazon's broader e-commerce ecosystem, Amazon Live competes with television-based home shopping services such as QVC and HSN by bringing the live shopping format to digital and mobile audiences. Hosts range from major consumer brands to independent creators, and streams are accessible on the Amazon website and app.

Amazon Live - Direct Competitors

Attribute	Amazon Live	HSN, QVC Live Shopping	QVC 24/7 Live Shopping on TikTok Shop, QVC+ and HSN+
Provider	Amazon amazon.com$63M disclosed funding · Public	QVC qvc.com$8.5B disclosed funding	QVC Group qvcgrp.com
Founded	1994	1986	1991
Sells To	Consumers, Enterprise, Individuals	Consumers	—
Pricing Model	Advertising, Recurring, Transactional	Transactional	B2C
Ownership	Public	Public	—