AlpineReplay, Inc., now operating as Trace, was founded with the mission to revolutionize sports activity tracking through advanced technology. The company offers a sophisticated application that leverages sensors, video, and artificial intelligence to automatically track various sports metrics such as vertical drops, speed, jumps, turns, airtime, and calories. Trace primarily serves the U.S. market, focusing on enhancing the sports experience for athletes, parents, coaches, and directors by providing detailed performance insights and personalized game highlights.

Trace has garnered attention for its innovative PlayerFocus AI technology, which simplifies the process of capturing and analyzing sports activities. Notable investors and affiliated individuals include experts in AI and sports technology sectors. Key achievements include the successful deployment of their smart camera system that tracks action across entire playing fields, making it easier for users to cherish and analyze moments. Trace's impact lies in its ability to make sports tracking more accessible and insightful, contributing significantly to athlete development and engagement in sports communities.