Founded with a mission to democratize credit access, Altro aims to empower individuals, particularly women and people of color, who have historically been marginalized by traditional credit systems. The platform allows users to build credit through their everyday subscription payments, such as streaming services and utility bills. By leveraging these regular payments, Altro helps its members improve their credit scores without the need for traditional credit-building tools. The company primarily targets the 68 million people in the U.S. who face barriers to credit access due to systemic biases.

Altro has garnered attention and support from notable investors and financial experts committed to social equity and financial inclusion. The platform's innovative approach to credit building has already made a significant impact, offering a viable solution for those traditionally excluded from the credit system. By transforming how creditworthiness is assessed, Altro is contributing to a more inclusive financial landscape, enabling more people to achieve financial stability and independence.