Amenli is Egypt's first licensed online insurance broker, aiming to revolutionize the insurance industry by providing convenient and transparent services. With a market focus on Egypt, where insurance penetration is notably low, Amenli addresses a significant gap in a rapidly growing market. The company offers a streamlined process that allows customers to obtain policies in less than 10 minutes, a stark contrast to the industry standard of three weeks. Co-founders Shady and Adham, who were key members of Paymob, bring valuable experience to the venture.

In a short span, Amenli has issued over 500 policies, demonstrating its efficiency and market acceptance. The company's innovative approach has positioned it as a key player in Egypt's insurance sector, which has a potential total addressable market of $10 billion. By leveraging their expertise from Paymob, Shady and Adham have successfully navigated the complexities of the insurance landscape, contributing to Amenli's rapid growth and impactful presence in the market.