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American Greetings

American Greetings

American Greetings designs and manufactures greeting cards, gift packaging, and party goods for retail and digital consumers.

Operating headquarters

Westlake, OH, US🇺🇸

Founded

American Greetings helps people mark personal moments with greeting cards and social-expression products, selling cards, gift packaging, party supplies, stickers, and stationery through retail and wholesale channels alongside direct-to-consumer digital greetings. Its portfolio spans American Greetings, Papyrus, Recycled Paper Greetings, Carlton Cards, Blue Mountain, and SmashUps, reaching consumers in the United States, the United Kingdom, Canada, and Australia.

The company pairs its long-running physical card business with digital offerings such as ecards and animated SmashUps greetings, so consumers can send sentiments by mail or screen. Elliott Investment Management holds a majority interest following its acquisition close on February 3, 2025, and the brand continues operating under private ownership.

American Greetings - M & A Snapshot

Elliott Management
Acquired American Greetings • Undisclosed • Feb 3, 2025

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American Greetings - Quick Facts

Who are American Greetings' competitors?

Companies similar to American Greetings include JG Wentworth, Gakken, Albertsons Companies and BradyPLUS.

When was American Greetings founded?

American Greetings was founded in 1906.

Where is American Greetings' headquarters located?

American Greetings' headquarters is located in Westlake, OH, US.

American Greetings - Classification

Industry: Greeting Cards
Ownership: Private
Geographic Exposure: Global

Customer: B2B
B2C