Founded in 2008 and based in Stamford, Connecticut, American Halal Company, Inc. operates under the brand name Saffron Road. The company’s core mission is to provide high-quality, natural, and halal-certified food products that cater to diverse culinary tastes. Saffron Road offers a range of products including frozen dinners inspired by global cuisines and healthy snacks like chickpeas. Their market focus is on consumers seeking natural and ethically-produced food options without artificial ingredients.

Notable figures affiliated with American Halal include its founder Adnan Durrani, a prominent entrepreneur in the natural foods industry. The company has attracted significant investment from entities focused on sustainable and ethical food production. Key achievements include becoming America's largest brand in natural protein-based frozen dinners. Saffron Road has made a considerable impact by promoting cultural diversity through food and setting high standards for halal and natural food products in the U.S. market.