Founded with the mission to foster intentional dating among single professionals aged 28-45, Approach is a unique dating app that emphasizes real-life connections over virtual interactions. The app allows users to view a radar of nearby singles and send a "nudge" to propose an in-person meeting at one of the app's Partner Businesses, which include restaurants, bars, coffee shops, and more. Approach aims to create meaningful connections by encouraging users to engage with their communities and meet in safe, vetted locations.
Notable figures affiliated with Approach include its founders and early investors who have contributed to its development and growth. The company has successfully launched a Kickstarter campaign to fund its next phase, highlighting significant community interest and support. By focusing on in-person interactions and partnering with local businesses, Approach has made a notable impact on the dating landscape for professionals, promoting safer and more intentional dating experiences.