Ara

Ara designs, deploys and operates outdoor digital signage networks built to survive direct sun, extreme heat and 24/7 transit conditions. 4,600+ screens live, 4.1B monthly impressions.

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GPO Vallas launches **SOMO**, a digital car-top ad network in NYC, operating **4,000 screens across 2,000 vehicles** via a partnership with Ara Labs. The network delivers **over 3 billion monthly impressions** through out-of-home advertising. The U.S. expansion marks GPO Vallas’ entry into the American market with a high-reach digital OOH platform.

Sep 2024billboardinsider.comNews article

GPOVallas launches **SOMO**, a digital car-top ad network in New York City, operating **4,000 screens across 2,000 vehicles** through a partnership with Ara Labs. The network delivers **over 3 billion monthly impressions**, positioning itself as the largest of its kind in NYC. Jamie Lowe leads the initiative as part of GPOVallas’ U.S. expansion.

Sep 2024OOH TODAY - Outdoor Advertising & Billboard Industry InsightsNews article

ChargePoint Holdings Inc. partners with Ara Labs Inc. and Destination Media Inc. to build a national digital ad network using its EV charging stations. The initiative integrates display and video ads at retail-located charging stations, creating a new advertising channel. ChargePoint operates the largest EV charging network in the U.S.

Aug 2022Kiosk MarketplaceNews article

GSTV and Ara Labs collaborate to install digital marketing screens near electric vehicle (EV) charging stations. The partnership leverages GSTV’s existing network of fuel dispensers to expand into EV infrastructure. The screens aim to monetize high-foot-traffic charging locations with targeted advertisements.

Aug 2022invidisNews article