Archetype is a technology communications and marketing agency within the Next 15 group. It was formed in 2019 from the combination of Text100 and Bite, two technology PR firms in the same group, and traces a 40+ year heritage in technology storytelling. The agency reports roughly 650 people in about 20 offices across North America, Europe, and Asia-Pacific, and holds B Corp certification in the United States and United Kingdom.

Its work spans strategic communications, content and creative production, digital marketing, insights, and brand strategy. Two branded practices sit inside the agency: Archetype Ascend, serving BIPOC founders, executives, and venture investors, and Archetype Brands, a brand consultancy. Archetype is also a funding partner in Marker Collective, a product-development accelerator with Nectar and Outcast, and cites clients including AWS, CES, Shopify, Slack, and Spotify.