Artifact was founded with the mission to help individuals capture and preserve personal stories through professional-quality podcasts. The company connects users with professional interviewers who facilitate the recording process, ensuring a polished final product that can be shared and cherished. Artifact's services are designed to create memorable keepsakes that celebrate family stories and significant life events. Their market focus is on individuals and families looking to document and share personal narratives in an engaging and high-quality format.

Notable figures associated with Artifact include Kevin Systrom and Mike Krieger, co-founders of Instagram, who have brought their expertise in social media and technology to this new venture. The company has achieved significant recognition for its innovative approach to personal storytelling, receiving praise for its studio-quality productions and the emotional impact of its content. Artifact has made a meaningful impact by providing a creative and professional way for people to commemorate their loved ones and preserve their stories for future generations.