ASR Microelectronics operates in wireless communications and semiconductor product manufacturing as a wireless-chip design and services company whose business lines span full-standard 2G/3G/4G/5G cellular baseband chips—among the limited global group capable of designing them—multi-protocol non-cellular IoT chips, high-speed SoC customization at very large scale and high complexity from one of the few China-based providers of that service, and semiconductor licensing services.
Its chips serve consumer electronics including smartphones and wearables alongside smart security, smart-home and automotive applications. The bulk of the analog and digital IP its SoCs need, ranging from multi-mode 2G-to-5G protocol stacks to ISP and interface PHYs, is built in-house by a core R&D team whose members previously worked at major wireless-communication companies and bring expertise across system architecture, signal processing and protocol stacks, plus circuit design in digital, analog and RF domains.