Astute is the world's first B2B new media company. Reach your buyers through the newsletters, podcasts and creators they already trust - vetted B2B creators, real rates, direct booking.
Astute, a Serbian-founded B2B media startup, raises a $1.2 million pre-seed round. Flyer One Ventures, Silicon Gardens, Marathon Fund, and ERA invest in the round to support the launch of Astute’s creator platform.
Astute closed an oversubscribed $1.2 million pre-seed funding round and launched a platform that helps B2B companies find, book, and measure creator partnerships. The platform focuses on creator partnerships in the B2B market, covering the process from finding creators through booking them and measuring the work.
Astute, founded in 2025 by Vida Stanić and Abhishek Manikandan, raises €1.03 million ($1.2 million) in pre-seed funding to automate B2B creator discovery and campaign management. The Belgrade-born company aims to reshape B2B media.