Athletic Brewing Company, founded in 2017 by Bill Shufelt and John Walker, is a leading U.S. manufacturer of non-alcoholic craft beer based in Milford, Connecticut. The company's core mission is to revolutionize the beer industry by offering high-quality, flavorful non-alcoholic options that cater to health-conscious consumers. Athletic Brewing provides a variety of non-alcoholic beers, including IPAs, sours, and light beers, available both online and in retail stores. Their market focus is on individuals seeking a healthier lifestyle without compromising on taste.

Notable affiliated people include co-founders Bill Shufelt and John Walker, who have driven the company's innovative approach in the brewing industry. Athletic Brewing has garnered significant investment and support from various venture capital firms and prominent investors. Key achievements include rapid growth in distribution, numerous awards for their craft beers, and a strong community impact through their "Two for the Trails" initiative, which donates a portion of sales to trail and park cleanups. Overall, Athletic Brewing has made a substantial impact by providing a viable alternative to traditional alcoholic beverages.