Attio
Attio builds a flexible customer relationship platform with AI tools and developer integrations.
Founded
2019Attio builds a flexible customer relationship platform with AI tools and developer integrations.
Attio is a customer relationship management platform built on a configurable data model that teams shape around their own sales and service workflows. Objects, relationships and pipeline stages are defined by the customer rather than fixed by the vendor.
The platform syncs email, calendar and call activity into a shared record of every account, measures connection strength between the team and each contact, and exposes an assistant that answers questions across that data. Developer surfaces let teams extend the product with custom apps and integrations.
Buyers of customer relationship software are moving toward platforms that keep account data current automatically and let non-engineering teams configure their own processes, the position Attio builds its product around.
AI-native CRM products are increasingly weighed against incumbent suites in mid-market evaluations, and Attio has widened its distribution through integrations with assistant and productivity ecosystems. Venture-backed and technical revenue teams remain its primary customer base.
Attio differentiates through programmability: a flexible object and relationship model lets revenue teams restructure their CRM without vendor involvement, a change that established suites typically handle as an administrative project.
Its developer surfaces, open integrations and steady release cadence let teams embed the CRM inside their own tooling. Real-time data sync supports automation that acts on current account context rather than a periodic export.
Attio sells its customer relationship platform on a per-seat subscription, with a free tier for very small teams, a mid-tier plan for growing teams and a higher tier that removes seat limits. Enterprise buyers negotiate a custom agreement with additional controls.
A monthly credit allowance bundled with each plan governs use of AI and workflow automation, and further credits can be purchased. Annual billing carries a discount, and a separate program offers eligible startups a reduced rate.