Name: Customer Identity and Access Management
Brand: Auth0

Customer Identity and Access Management by Auth0 — Product Research | aVenture

Okta Customer Identity, delivered through Auth0, supplies authentication and authorization for customer, partner, application, AI-agent, and machine identities. Official capabilities include passwordless and adaptive authentication, bot detection, enterprise SSO and SCIM, multi-tenancy support, fine-grained authorization, and API security.

The product supports B2C applications, enterprise B2B SaaS, AI agents, and machine identity use cases. It is Okta’s buyer-facing customer identity platform.

Direct Competitors

Attribute	Customer Identity and Access Management	Customer Authentication	Developer Authentication Platform	IAM Operations Platform	OneLogin Customer Identity	OpenAuth	Verification API
Provider	Auth0 auth0.com$6.8B disclosed funding	Stytch stytch.com$230.1M disclosed funding	Clerk clerk.com$105.5M disclosed funding · Series C	Way Security way.security$20M disclosed funding · Seed	OneLogin onelogin.com$175.2M disclosed funding	Anomaly anoma.ly$1.1M disclosed funding · Seed	Twilio twilio.comPublic
Founded	2013	2020	2019	2025	2009	2017	2008
Sells To	Enterprise, Small Business	Developer	Enterprise, Small Business	Enterprise	Enterprise	Enterprise, Small Business	Developer, Enterprise
Pricing Model	Recurring, Software	—	Recurring, Software	Subscription	—	Recurring, Software, Usage-based	Subscription, Usage-based
Ownership	Equity, Venture Capital	Private	Private, Venture Capital	Private	Subsidiary	Private, Venture Capital	Public