
Azoma is an agentic commerce optimization platform that helps enterprise brands get recommended by AI shopping agents.
azoma.aiCrawled Oct 1, 2026
Claude is moving into shopping. Reports have surfaced of product cards appearing directly inside Claude's answers, the clearest signal yet that one of the world's fastest-growing AI assistants is building toward agentic commerce.
A new Amazon feature has started appearing on product pages, and it tells us a great deal about where the platform is heading. It's called "Know Before You Buy," and the way it behaves changes depending on who is looking at the page.
On 10 June 2026, Amazon told sellers that from 27 July, product titles in every category except media must fit inside 75 characters, spaces included
Apple has rebuilt Siri from the ground up. At WWDC 2026 the company unveiled Siri AI, a fully conversational assistant that holds multi-turn conversations, draws on real-time world knowledge, and can take action across the apps and data on your device.
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Help your products get discovered by AI shopping agents in ChatGPT, Gemini, Google AI Mode, Rufus and Perplexity with our Agentic Commerce Optimization platform.
Amazon's AI chat ads generate strong engagement and valuable shopper-intent data, but they have not yet driven significant direct sales. The results point to a gap between conversational interactions and purchases, while creating an opportunity for Azoma to convert high-intent data into measurable revenue by improving how AI-driven conversations lead to transactions.
Apr 2026 · The InformationNews article
Azoma launches Agentic Merchant Protocol (AMP), a platform designed to help retailers and brands retain control of their product catalogues. Early adopters include Mars, LOréal, Unilever, Beiersdorf and Reckitt.
Mar 2026 · UK Tech NewsNews article
Azoma, a four-year-old agentic AI e-commerce startup, unveils the Agentic Merchant Protocol (AMP) to help retailers make products visible to AI agents. The framework is designed to give high-volume retailers a brand-friendly anchor as autonomous shoppers increasingly shape the commerce ecosystem; the headline says LOréal, Unilever, Mars, and Beiersdorf trust the system.
Mar 2026 · VentureBeatNews article
London-based Azoma raises funding to help brands appear in AI search results and chatbot conversations. The startup focuses on generative engine optimization (GEO), a strategy for making content more visible in AI overviews and chatbots such as ChatGPT.
Dec 2025 · Business InsiderNews article