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Backjoy
AddedFeb 15, 2024
UpdatedJun 18, 2026
Backjoy

Backjoy

Seed

BackJoy Orthotics: Global health and wellness brand specializing in posture improvement products.

HQ
Boulder, CO, US
Founded
2005
Overview
Compare
Fundraising
Employees
Website

Founded in 2005 and headquartered in Boulder, Colorado, BackJoy Orthotics is a health and wellness brand dedicated to improving posture through innovative products. The company's core mission is to enhance the quality of life by developing ergonomic solutions that promote better posture and overall well-being. BackJoy offers a range of products, including posture improvement seats and sleep aids, which are distributed globally across more than 40 countries through regional hubs in the U.S., Asia, and Europe.

Led by Chairman Ron Snyder, BackJoy has garnered attention for its effective and user-friendly designs. The company has achieved significant market penetration, with its products being widely recognized for their quality and impact on daily comfort. BackJoy's notable achievements include establishing a robust global supply chain and gaining a loyal customer base. The brand continues to make a positive impact on health and wellness by providing accessible solutions for posture-related issues.

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Backjoy - Quick Facts

Who are Backjoy's competitors?

Companies similar to Backjoy include Think Healthy, Smart Spinal Solutions, Joylux and Alignmed.

When was Backjoy founded?

Backjoy was founded in 2005.

Where is Backjoy's headquarters located?

Backjoy's headquarters is located in Boulder, CO, US.

When was Backjoy's last funding round?

Backjoy's most recent funding round was for $2.3M (USD) in September 2016.

How much has Backjoy raised to-date?

As of Sep 8, 2016, Backjoy has raised a total of $11M (USD).

How many employees does Backjoy have?

Backjoy has 75 employees as of Feb 4, 2024.

Backjoy - Classification

Industry
  • Hardware
Geographic Exposure
  • Global
Revenue
  • Transactional
Customer
  • Consumers
Main Product
  • Posture Products
Tags
  • eCommerce
  • Healthtech
NAICS
  • 620000Health Care and Social Assistance
SIC
  • 8000Health Services
  • 8040Offices And Clinics Of Other Health Practitioners
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified