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Squatty Potty
AddedFeb 15, 2024
UpdatedJun 18, 2026
Squatty Potty

Squatty Potty

Squatty Potty, established in 2011, revolutionizes toilet posture with its award-winning, Shark Tank-successful toilet seats.

HQ
St. George, UT, US
Founded
2011
Overview
Compare
Fundraising
Employees
Website

Squatty Potty, founded in 2011, aims to revolutionize toilet posture for healthier elimination. Originating from a family garage, the company offers ergonomic toilet stools designed to elevate the knees above the hips, promoting faster and more complete bowel movements. Their product line includes various styles and materials, such as the Original Toilet Stool and Bamboo Folding Stool, targeting health-conscious consumers seeking natural digestive relief.

Notably featured on Shark Tank, Squatty Potty became the second most successful company from the show. The brand gained widespread recognition with their viral video "This Unicorn Changed the Way I Poop," which won a Webby Award in 2016. The company has significantly impacted public awareness of healthy toilet habits and has been clinically proven to reduce strain in 90% of users, solidifying its role in improving digestive health.

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Squatty Potty - Quick Facts

Who are Squatty Potty's competitors?

Companies similar to Squatty Potty include Tushy, Whisper Bidets, Awkward Essentials and Ecotos.

When was Squatty Potty founded?

Squatty Potty was founded in 2011.

Where is Squatty Potty's headquarters located?

Squatty Potty's headquarters is located in St. George, UT, US.

When was Squatty Potty's last funding round?

Squatty Potty's most recent funding round was for $15.7M (USD) in March 2017.

How much has Squatty Potty raised to-date?

As of Mar 28, 2017, Squatty Potty has raised a total of $15.7M (USD).

How many employees does Squatty Potty have?

Squatty Potty has 13 employees as of Feb 4, 2024.

Squatty Potty - Classification

Ownership
  • Bootstrapped
Geographic Exposure
  • Global
Revenue
  • Transactional
Main Product
  • Toilet Seats
Tags
  • eCommerce
NAICS
  • 620000Health Care and Social Assistance
SIC
  • 8000Health Services
  • 8040Offices And Clinics Of Other Health Practitioners
  • 8049Offices And Clinics Of Health Practitioners, Not Elsewhere Classified
Show 7 more industry codes
NAICS
  • 423000Merchant Wholesalers, Durable Goods
  • 423800Machinery, Equipment, and Supplies Merchant Wholesalers
  • 423830Industrial Machinery and Equipment Merchant Wholesalers
  • 420000Wholesale Trade
SIC
  • 5080Machinery, Equipment, And Supplies
  • 5085Industrial Supplies
  • 5000Wholesale Trade-durable Goods