Squatty Potty, founded in 2011, aims to revolutionize toilet posture for healthier elimination. Originating from a family garage, the company offers ergonomic toilet stools designed to elevate the knees above the hips, promoting faster and more complete bowel movements. Their product line includes various styles and materials, such as the Original Toilet Stool and Bamboo Folding Stool, targeting health-conscious consumers seeking natural digestive relief.
Notably featured on Shark Tank, Squatty Potty became the second most successful company from the show. The brand gained widespread recognition with their viral video "This Unicorn Changed the Way I Poop," which won a Webby Award in 2016. The company has significantly impacted public awareness of healthy toilet habits and has been clinically proven to reduce strain in 90% of users, solidifying its role in improving digestive health.
