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Willow
AddedFeb 16, 2024
UpdatedJun 18, 2026
Willow

Willow

Seed

Willow: Stylish, comfortable, affordable disposable underwear delivered discreetly to your door.

HQ
New York City, NY, US
Founded
2018
Overview
Compare
Fundraising
Employees
Website

Willow was founded with the mission to provide stylish, comfortable, and affordable disposable incontinence underwear. The company aims to deliver high-quality, thoughtfully-designed products discreetly to customers' doors at a fraction of the price. Willow focuses on creating a modern fit that is both breathable and comfortable, catering primarily to individuals seeking reliable and discreet incontinence solutions.

Notable for its sleek and modern product design, Willow has gained attention in various media outlets. The company offers a customizable subscription plan, allowing customers to tailor their orders to their specific needs. By prioritizing affordability and convenience, Willow has made a significant impact in the personal care market, providing a premium product at an accessible price point.

Willow - Similar Companies

Panty Drop logo

Panty Drop

pantydrop.me

TomboyX logo

TomboyX

tomboyx.com

MeUndies logo

MeUndies

meundies.com

Monthly logo

Monthly

shopmonthly.co

Hazel logo

Hazel

hazelhq.com

Whisper Intimate Apparel logo

Whisper Intimate Apparel

Incont logo

Incont

incont.org

Awkward Essentials logo

Awkward Essentials

Neiwai logo

Neiwai

neiwai.life

Willow logo

Willow

onewillow.com

Nake logo

Nake

linktr.ee

Bandit logo

Bandit

Femi Secrets logo

Femi Secrets

femisecrets.com

Abby&Finn logo

Abby&Finn

EBY logo

EBY

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Willow - Quick Facts

Who are Willow's competitors?

Companies similar to Willow include Panty Drop, TomboyX, MeUndies and Monthly.

When was Willow founded?

Willow was founded in 2018.

Where is Willow's headquarters located?

Willow's headquarters is located in New York City, NY, US.

When was Willow's last funding round?

Willow's most recent funding round was for $2.5M (USD) in July 2018.

How much has Willow raised to-date?

As of Jul 31, 2018, Willow has raised a total of $2.5M (USD).

How many employees does Willow have?

Willow has 30 employees as of Feb 4, 2024.

Willow - Classification

Ownership
  • Private
Technology
  • Healthcare
Geographic Exposure
  • United States
Revenue
  • Recurring Transactional
Customer
  • Consumers
Main Product
  • Incontinence Underwear
Tags
  • Direct To Consumer
  • eCommerce
NAICS
  • 310000Manufacturing
  • 315100Apparel Knitting Mills
  • 315000Apparel Manufacturing
  • 315120Apparel Knitting Mills
SIC
  • 2300Apparel And Other Finished Products Made From Fabrics And Similar Material
  • 2380Miscellaneous Apparel And Accessories
  • 2389Apparel And Accessories, Not Elsewhere Classified
Show 1 more industry code
NAICS
  • 315200Cut and Sew Apparel Manufacturing