Bannerflow analyzes more than 300 brands and finds that 78% made video ads, while only 46% served video impressions. The figures point to a gap between producing video advertising and activating it through delivery, rather than a shortfall in production.
Bannerflow reports that 78% of brands created video ads in 2026, but only 46% ran them. Across more than 2.33 million assets from over 300 advertisers, video made up 10.5% and static creative 89.5%. Travel and telecom campaigns recorded click rates up to 2.5 times the platform average.
SEGA reports that its deployment of Bannerflow's creative automation across seven international markets cuts digital advertising production time by two-thirds. Using Bannerflow Social Dynamic Ads, the company also reduces CPM by 44% and CPC by 14%.
UK-based private-equity firm Tenzing is acquiring a majority of shares in Bannerflow, a Stockholm-based creative management platform for marketing teams.
