Baton Market

Refer a small business owner to Baton and earn $1,000 when their listing goes live, plus 10% of the success fee once their business sells.

The company shares what it is working on, discussing, and anticipating.

Free guides, tips & owner success stories covering small business acquisition, ownership, valuation, and sales.

A free checklist covering the full SBA 7(a) path — eligibility, deal structure, documentation, underwriting, and closing — for first-time buyers financing an acquisition.

Baton announced a $2.8 million pre-seed funding round led by Giant Ventures, with participation from Bloomberg Beta and the founders of Casper and Block Renovation, among others.

With $10 million raised in Series A funding, Baton’s transformative approach to small business sales is set to make a lasting impact.

Baton Market’s page features press mentions about small businesses.

Baton Market is a startup focused on supporting small businesses and has open job opportunities.

Baton Market provides free business valuations and charges a 6% success fee, compared with the 10–15% fees the page says business brokers typically charge.

The page says traditional local business brokers and M&A firms take 10–15% of sale proceeds and do not consistently provide support.

The page covers what small business brokers do, what they cost, and Baton Market’s approach to business sales.

Baton Market offers complimentary business valuations prepared by business brokers, with a call to discuss the results. The page also mentions putting teasers on Moondancer.

Chat Joglekar is Baton’s co-founder and CEO and works with co-founder Dylan Gans on data-driven valuations for small businesses. Before Baton, Chat Joglekar built multiple $100M+ businesses at Zillow, Spotify, and Google.

Elena is Baton's AI advisor — on every listing, in every data room, working both sides of the deal. She answers buyer questions in minutes and keeps sellers moving toward close.

Rachel is a content marketer, storyteller, and word nerd with a knack for translating even the most complex tech ideas into language an audience actually understands. For 5+ years, she's helped tech leaders communicate vision, build credibility, and shape perception.

The company says small businesses are part of its founding background.

The page lists conferences and events where the company can be met in person.

The page describes Baton M&A advisors’ guidance for business sales and contrasts it with the uncertainty clients may face with US business brokers.

Baton is a marketplace for businesses for sale. The page says its success fee is 6%, compared with 10–15% for traditional brokers, and that deals close 50% faster than average.

Baton is a marketplace for businesses for sale. The page says its success fee is 6%, compared with 10–15% for traditional brokers, and that deals close 50% faster than average.

Baton releases Changelog 6, upgrading its tools for business sales with a valuation engine that incorporates seller financing and SBA loan considerations. It adds Off-Market Profiles dashboard analytics, self-serve paid plan upgrades with online sales agreements, and a dynamic owner dashboard.

Apr 2025 · Baton BeatNews article

Baton, a New York-based marketplace for small and midsized business acquisitions, raises $10 million in Series A funding. Obvious Ventures leads the round.

Jan 2025 · Fintech.io NewsNews article

Baton raises $10 million in Series A funding to accelerate growth of its marketplace for small-business acquisitions. Obvious Ventures leads the round, joined by Burst Capital, FJ Labs, Fluent Ventures, Spencer Rascoff through 75 & Sunny, and existing investors Divergent Capital, Bloomberg Beta, and Zeno Ventures; the funding brings Baton’s total capital raised to $15.5 million following a seed round led by Giant Ventures.

Jan 2025 · Baton BeatNews article

Baton launches Off-Market Profiles, anonymous teasers with validated financials that let business owners gauge buyer interest without preparing a formal sale package. Potential buyers reach out through the platform under an NDA, creating a private channel for initial business connections.

Oct 2024 · Baton BeatNews article