Be Friends Holding

Be Friends Holding Ltd. forecasts a 65% profit increase to 86–93 million yuan ($12.7M) for H1 2024, driven by AI-enhanced livestreaming e-commerce and media marketing. The company’s net profit rises from 56.4 million yuan in the prior-year period. AI tools likely bolstered its core livestreaming sales and engagement strategies.

Aug 2026Bamboo WorksNews article

Be Friends grows revenue by **8.7% in H1 2025** while restructuring operations. The livestreaming e-commerce platform shifts to a **matrix-based model** and integrates **AI tools** to adapt after losing its high-profile founder. The company maintains core e-commerce and livestreaming functions amid leadership changes.

Sep 2025Bamboo WorksNews article

Be Friends MCN integrates DeepSeek’s language model into its **Friend Cloud** live-streaming system to enhance operational efficiency and compliance. The move aims to streamline platform management for its extensive network of creators and merchants. The partnership leverages DeepSeek’s AI capabilities to refine content moderation and workflow automation within live commerce.

Feb 2025The Low Down - Momentum Works - On tech & new economy in China, Southeast Asia & beyond.News article

Be Friends Holding reports a **43% revenue increase** and a **90% net profit surge** in its 2024 interim results for the six months ending June 30. The live-streaming e-commerce platform in China shows strong financial growth during the period.

Aug 2024PR NewswireNews article