Founded in Richmond, VA, BeThereRewards is dedicated to becoming the premier local event guide across the United States. The company’s core mission is to provide comprehensive and accessible event information to users by leveraging proprietary software that aggregates calendar events from various sources, including newspapers, colleges, and TV and radio stations. BeThereRewards also offers WEBTV stations that rebroadcast select events from major U.S. cities, along with event news, commentary, highlights, and reviews presented in a newscast format.

Notable affiliated individuals include key figures in the media and technology sectors who have contributed to the development and expansion of BeThereRewards' services. The company has successfully established a significant presence in the event information market, recognized for its innovative approach to event broadcasting and aggregation. Its impact is evident in the enhanced accessibility and visibility of local events nationwide, making it easier for communities to stay informed and engaged.