Founded with the mission to empower Indonesian neighborhood stores, Bipi aims to enhance local commerce by providing a digital point-of-sale (POS) and reselling platform. The company enables corner stores to earn extra income by reselling kitchenware and homeware products without requiring additional working capital. Bipi offers tools and tips to help resellers manage customer orders efficiently and maximize their sales potential, thereby integrating popular e-commerce products into local markets.

Notable affiliated individuals and investors in Bipi include key figures from the Indonesian tech and retail sectors, although specific names are not publicly disclosed. The startup has achieved significant milestones, such as expanding its reseller network and increasing the accessibility of e-commerce products in underserved areas. Bipi's impact is evident in the enhanced profitability and operational efficiency of local stores, contributing to the broader digital transformation of Indonesia’s retail landscape.