Founded in 2020, Chari is a B2B e-commerce and fintech platform focused on traditional proximity stores in French-speaking Africa. The company's core mission is to empower local retailers by providing them with an efficient way to order consumer goods and access financial services. Chari's vision is to streamline the supply chain for small retailers, ensuring they can compete effectively in the market. The platform offers a seamless ordering system with free delivery within 24 hours and provides microloans to help retailers manage their cash flow.

Chari has garnered attention from notable investors and industry leaders, contributing to its rapid growth and success. The startup has achieved significant milestones, including expanding its service coverage and securing substantial funding rounds. Chari's impact is evident in the enhanced operational efficiency and financial stability of numerous small retailers across the region, fostering economic growth and development in underserved markets.