Home
Loading

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

Get in touch

  • Contact

  • Request a demo

  • Request data updates

  • Add a company

Research

  • Companies

  • Investors

  • People

aVenture

  • Sitemap

  • Feature requests

Member

Backed by

© aVenture Investment Company, 2026. All rights reserved.

San Francisco, CA, USA

Privacy Policy

aVenture Investment Company ("aVenture") is an independent research platform providing detailed analysis and data on startups, venture capital investments, and key industry individuals. It is not a registered investment adviser, broker-dealer, or investment advisor and does not provide investment advice or recommendations. The data provided by aVenture does not constitute recommendations or advice, whether by methodology, analysis, AI-generated content, or a statement written by a staff member of aVenture.

aVenture is not affiliated with any of the people, companies, organizations, government agencies, regulatory bodies, or investment funds we provide coverage for on this site unless explicitly stated otherwise. Users assume full responsibility for decisions made based on information obtained from this platform. Links to external websites do not imply endorsement or affiliation with aVenture. Any links that provide the ability to invest in a primary or secondary transaction in a company are for convenience only and do not constitute solicitations or offers to buy or sell an investment. Investors should exercise heightened precaution and due diligence when investing in private companies, especially those not independently audited.

While we strive to provide valuable insights with objectivity and professional diligence, we cannot guarantee the accuracy of the information provided on our platform. Before making any investment decisions, you should verify the accuracy of all pertinent details for your decision. To the fullest extent permitted by law, aVenture shall not be liable for any direct, indirect, incidental, consequential, or financial damages arising from use of this site, whether by consumers of its contents directly or by persons or organizations covered by our research, even if we are advised of the possibility. Our best-efforts processes and correction request forms do not create a warranty or duty of care.

Profiles on this platform may include content generated in part by large language models (LLMs, artificial intelligence) that aggregate publicly available sources (e.g., SEC EDGAR, public filings, press releases). Source attribution is provided where known; always verify statements and claims here against original sources before relying on any data. Content on our site may contain inaccuracies, omissions, or what are commonly called 'hallucinations' if generated in part or in full by AI / LLMs. The risk can also exist even when content is written by a human, as internal and third-party sources may also have inaccuracies for the same or different reasons. While we randomly audit a proportion of content, this is not exhaustive.

We recommend that an independent auditor be hired to verify the accuracy of the information before relying on it for any sensitive decisions. By accessing this platform, you agree not to rely solely on any information generated by AI, aggregated, or sourced or written otherwise on this site, for investment, financial, or other decisions. aVenture assumes no responsibility for inaccuracies, omissions, or hallucinations. You must independently verify all data from primary sources. Use of this platform constitutes your waiver of claims for reliance-based damages, including negligent misrepresentation. To report an error, request a correction, or dispute information about a company or individual, contact us via our request data updates form.

Loading homepage
Loading
Home›Research›Companies

Companies

Loading
Home›
Research›
Companies›
MarketForce
AddedMar 22, 2024
UpdatedJul 7, 2026
MarketForce

MarketForce

Series A

MarketForce: Digital B2B platform for Africa's merchants to manage sales, payments, and credit.

HQ
Nairobi, Nairobi County, KE
Founded
2019
Accelerator
Y Combinator logoY CombinatorS20
Overview
Compare
Fundraising
Employees
News
Website

MarketForce empowers neighborhood merchants in Africa by providing a digital B2B platform to manage sales, payments, and credit. Founded in 2019, the company offers services such as inventory sourcing, digital payments, credit facilities, and reselling digital financial services like airtime and bill payments. MarketForce aims to streamline operations for merchants and enhance financial inclusion.

MarketForce has achieved significant growth with its asset-light business model, becoming a key player in the African market. The platform's impact includes improved efficiency and financial access for merchants, contributing to local economic development. Notable investors include Y Combinator, supporting MarketForce's mission to revolutionize commerce for small businesses in Africa.

MarketForce - Similar Companies

Plumter logo

Plumter

plumter.com

Flutterwave logo

Flutterwave

flutterwave.com

Latent Space logo

Latent Space

payable.id

Union54 logo

Union54

union54.com

Scale logo

Scale

scale.co.ke

Flexpay logo

Flexpay

flexpay.co.ke

Pactta logo

Pactta

OurPass logo

OurPass

ourpass.co

Vendease logo

Vendease

vendease.com

Fingo Africa logo

Fingo Africa

fingo.africa

Prospa logo

Prospa

getprospa.com

VaultPay logo

VaultPay

vaultpay.io

Sanifu logo

Sanifu

sanifu.ai

Rank logo

Rank

moni.africa

College Cash logo

College Cash

MarketForce - Quick Facts

Who are MarketForce's competitors?

Companies similar to MarketForce include Plumter, Flutterwave, Latent Space and Union54.

When was MarketForce founded?

MarketForce was founded in 2019.

Where is MarketForce's headquarters located?

MarketForce's headquarters is located in Nairobi, Nairobi County, KE.

When was MarketForce's last funding round?

MarketForce's most recent funding round was for $40M (USD) in February 2023.

How much has MarketForce raised to-date?

As of Feb 1, 2023, MarketForce has raised a total of $82.7M (USD).

How many employees does MarketForce have?

MarketForce has 342 employees as of Feb 24, 2024.

MarketForce - Classification

Ownership
  • Equity
  • Venture Capital
Technology
  • FinTech
Model
  • Platform
Revenue
  • Recurring
  • Software
  • Transactional
Customer
  • Small Business
Main Product
  • Financial Services
  • Inventory Management
Tags
  • API
  • Mobile Payments
  • SaaS
NAICS
  • 520000Finance and Insurance
  • 522000Credit Intermediation and Related Activities
  • 522300Activities Related to Credit Intermediation
  • 522320Financial Transactions Processing, Reserve, and Clearinghouse Activities
SIC
  • 8700Engineering, Accounting, Research, Management, And Related Services
  • 8740Management And Public Relations Services
  • 8742Management Consulting Services
Show 6 more industry codes
SIC
  • 6000Depository Institutions
  • 6200Security And Commodity Brokers, Dealers, Exchanges, And Services
  • 6090Functions Related To Depository Banking
  • 6280Services Allied With The Exchange Of Securities Or Commodities
  • 6099Functions Related To Depository Banking, Not Elsewhere Classified
  • 6282Investment Advice