BLOOM is a digital health platform offering employers comprehensive support in family care, counseling and mental health interventions, and personal well-being programs.
BLOOM operates a digital health platform delivered as an employee benefit for companies, nonprofits, and municipalities. The platform combines personal well-being programs, mental and behavioral health care including therapy, 24/7 crisis assistance, and care navigation, parenting and eldercare guidance, financial wellness consulting, substance use support, and parent, family, and life coaching. Its services are structured around individual employees and their family members, with support available across caregiving stages from children to aging parents.
The company targets employers and community organizations buying wellness benefits for their workforces. It distinguishes its offering from single-issue wellness programs by covering mental health, family care, financial wellness, and substance use support through one connected platform rather than separate point solutions.